In this lesson, you will learn how to:
- Online tools to help you optimize keywords
- How to plan for purchasing ads based on your keywords
- Strategizing keyword generation
Now, there are loads of great tools out there that we dig, like; Wordstream, SpyFu, SeMRush, Keyword Spy, Übersuggest, and many more.
But, at the top of the heap, is the Google Keyword Planner. Although it’s NOT PERFECT it’s easy, it’s free, it has great educational elements, and it will help us see what’s happening with the BIG player - Google.
Although this tool is intended for Google Adwords, which is paid, we’re going to use it to complete some research and get ideas so you can better rank in those organic results we talked about previously.
The planner will help you find out what people in your area and worldwide are typing into a search box. It will also help you in finding out stats surrounding the keywords in your “seed list” and provide long tail keyword suggestions you may not have even thought of yet.
So, if you already have a Google account of some kind, maybe Gmail, you can access this tool right now. If not, just create a google account and you can get started at http://adwords.google.com/keywordplanner
Once you log in to the planner, go to “Tools. Then select “Keyword Planner” from the list.
Right here are just some of the educational materials I mentioned. There are power tips, video tutorials, and even industry specific information to help guide you. Also, just so you know, there’s loads of information out there on the web as well. It’s just another reason why we love this tool for beginners.
The goal of this video is to introduce you to this tool and it’s basic features so that you can get rolling. Each of you are going to be slightly different based on the industry you have chosen and the current status of your business. However, this video will serve as a great jumping off point for everyone.
So, “what you would like to do?” Well, we have a lot of options but, we’re going to “search for new keyword and ad group ideas.”
Go ahead and enter about 5-10 keywords from your seed list. You can throw them all in there but if you add a few at a time you will get more variety in the suggestions.
Below you will find all kinds of targeting information. If you don’t have the information to enter here or you are unsure, you can leave these fields blank as you are starting out and learning. We do want you to know that the reason you are being asked is that the more information you give the more targeted and relevant the results can be.
If you do have some of this information, feel free to set some parameters like your landing page, or even some targeting for location. Don’t overlook these great “?” pop ups throughout this tool as they are quite helpful.
From here you will be able to see your entries here at the top. You can always add ideas or just tinker with what you have entered and again click “get ideas.”
Below, you only really need to worry about this area. The rest of the information is intended for creating Adwords campaign which again is paid.
So, here you will find two tabs labeled “Ad group ideas” and “Keyword ideas.” Keyword ideas is a great place to start. You will find out quickly that some of the suggested long tail keywords in this list will be relevant to what you are selling and some won’t. So, if it is easier for you, you can download your list into a spreadsheet which will give you the ability to delete, color-code, or whatever it is you need to do to organize yourself.
Now, to the right, you may view a graph for each suggestion which can help identify trends for a particular keyword or keyword group.
Finally, you can take a look at the average monthly searches column. This will show you the average number of times people have searched for this exact keyword based on the targeting settings that you’ve selected. Do know that you can sort these suggestions from highest to lowest if that’s easier for you.
Now, the overall goal is to try and identify that “goldilocks range” - or happy medium range. Remember, you do not want too many average monthly searches where you get lost and you don’t so few that you don’t get any traffic at all. All of this is very much dependent on your industry and those planner tips from earlier can come in handy as every one will be a little different.
When you are ready click the big blue button that says “Get Ideas” Let’s say you are in a very popular industry like women’s clothing or even women’s shoes. Your average monthly searches would be more than likely a great deal higher
than someone who is selling something like mouth harps . The demand is just different and there are pros and cons for each end of the spectrum.
From here, jot down your ideas and start tinkering with some of the suggestions the tool is providing you. Keep throwing more of your seed list into the tool, again 5-10 at a time in the “get ideas” box.
You will look to identify 10-15 keywords that are closely related, perhaps even some synonyms for each of your top 5-10 products first. This will give you a great list to pull from as you create written content.
From there, start to think about those additional content pieces like your about us page, mission statement, Frequently Asked Questions Page, and more. We’ll help you with this in the later videos and talk about how to “sprinkle” your keywords in specific locations and within your content.
The main goal right now is to make some educated guesses and get some valuable content up on your site. We will then show you how to track and make sure to hit that moving target.