In this lesson, you will learn about:
- How to delete your sample products
- How to add a product to your Bigcommerce store
- How to add images to your product
- How to insert custom details onto your product
- How to add delivery date and bulk pricing discounts to your product

Adding products to your Bigcommerce store is a snap. However, if you haven’t decided what you’d like to sell on your store, it might feel a little more challenging right now.
If you are brainstorming on what product or service you’d like to offer, or you simply want to expand your product catalog, check out our app store. We have sourcing apps that can really set you up for success. But, if you’re ready to rock and add your product or services to your store, we have some options and functionality baked right into the platform to help you get things right the first time. Let’s dive in…
Once you’re in your store’s control panel, head to the products section and view products. If you have not done so already, select all of the sample products and simply delete them. This will ensure you have a completely clean store in which to work.
And hey, if you want to leave a sample product to use for reference and ideas, you’re welcome to leave this product and mark it as invisible here. This means you will not be able to see this item on your storefront.
Now, to add a product or service, go to Products. Note here you do have the option to import existing products if you have a prepared CSV file. This would likely mean you have an existing store. If you need help with this, we recommend going to our Support
Portal at or check the Additional Resources on this video for import/export advice. Ok, but seriously, to add a product select “add.”
You’ll see we have quite a few options across the top here via tabs. Again, there is a great deal of functionality to serve each and every specific business. Let’s hit the essentials to get you launched and selling.
The first item you’ll see is the product name. Try to be a little descriptive to start. This will help you organize yourself, guide your customers and have a solid foundation when we get to the Search Engine Optimization section of Bigcommerce University.
Next, enter the price. If you’re looking for more pricing options, we’ve got those right here. They can be very helpful for things like running a sale. You’ll also have have the ability to apply more advanced tax settings here if that’s something your business needs.
Taxes are considered “optional” but feel free to seek more information here if this is something you know you must set up. Then, assign your product to at least one category. Know that you can assign a product to multiple categories if it’s appropriate.
If you didn’t watch our video on creating stellar product Categories, we recommend you check it out, but you can create a new category right here.
By default your product will be labeled a physical product, meaning you’re shipping a physical item to your customer. You may change this to “downloadable product,” which means a customer can purchase and be provided the option to download. Pretty cool.
Next, you’ll want to enter the weight of your product which will later be used to calculate shipping. And last, enter a SKU if you’d like to track Stock Keeping Units.
This is optional, but highly recommended, especially if you intend on tracking your inventory. You can learn more about this in our Product Options videos.
Now, the description box allows for you to use our WYSIWYG editor which is a fancy acronym for “what you see is what you get” which means no coding is required. You’re able to easily add images, videos, tables, (pause) alter the look and feel of the text and much more.
We do highly recommended you create a unique description for each item you add to your business. This will better help your site rank via search engine results, we’ll talk more about this later in Bigcommerce University. A quick and helpful note, avoid creating products that are similar or duplicates. By this we mean: adding a yellow shirt as a single product and then adding the same shirt, but in white. You’ll be cluttering your website and making shopping a challenge for potential buyers. Obviously, this is not something we want. Instead, we recommend using product options. Be sure to watch our BCU video on building and using Product Options.
Moving down the page, we’ll find some optional product shipping settings. Do note, the shipping settings on an individual product will override shipping settings you’ve set for your entire store via the Shipping Manager. It’s a cool thing, but something you’ll want to remember. Now, if you want to provide Free Shipping on this particular product you can just flip the switch. As far as these measurements, they are optional, but highly recommended. If you want to use real-time shipping quotes, you’ll absolutely want to complete these fields to provide customers with live and accurate quotes during checkout.
Last we see availability settings. These allow for you to choose whether or not your product offering is available for purchase online, only for pre-order, unavailable for purchase. If it’s unavailable, make sure to provide contact details. You can customize this to be a phone number, email address or whatever you’d like.
Let’s move on to the next tab “Image & Videos.” To add product images, you may either drag and drop images from your computer into this box like so. Or, select images from your computer. As you add images, you’ll see them generated here. It’s a great idea to add several images of your product from different angles. This will help a shopper’s understand exactly what they are about to purchase which will make them feel more
confident to complete the purchase.
Don’t skip out on adding image descriptions or “alt text.” This helps rank you images in search engine results and optimized your store for search engines overall. At this point, simply try to describe what is depicted in the image in a few words or sentence. There’s no need to go crazy right now. If you do have multiple images, select which you’d like to “use as thumbnail” here. This will be the image that shows throughout your store as shoppers are browsing. Also, feel free to reorganize your image by dragging and dropping them like this.
Here you’ll find the area in which you can add product videos. You’re welcome to search Youtube or enter a specific URL. When you see the video you’d like to add to the product page, select it and this will move the it to the selected videos area. If you’d like to remove a video, check the box and it’s gone!
Ok, moving right along we find the inventory tab. Here you can choose to NOT track inventory or track stock levels so you are notified when you need to get more stock.
The final option is great if you have created or plan to create product options such as size or color. This option enables you to track inventory by specific option which gives a very granular understanding of what’s selling and what’s not. This leads us to the options tab where you can apply options to your product. As you can see we have some support for you here including several Bigcommerce University videos for when you’re ready.
Now, we have some bonus tabs that may not apply to everyone. For instance, custom fields allow for you to add custom information to each individual product. These fields can be helpful for information such as Book’s ISBN numbers or a DVD’s release dates.
Again, they’re custom so it could be anything.
The configurable fields area allows your customer to enter required information during their shopping experience. However, if you’re offering things like personalization of your product or want to provide shoppers with the ability to upload a file, you can do this as you set up your product options. You’ll get a little more functionality that way like the ability to import and export your product catalog via CSV file and more.
Next we’ve got Google Shopping. Be sure to check your Bigcommerce plan to see if you have access to this feature. If so, I’d recommend checking out our resources to properly map your product categories and begin listing your products in this high-converting marketing channel. The Other Details tab is chocked-full of helpful
settings for your product. Depending on your design theme, you can do things like automatically show related products to shoppers to keep them browsing. You’ll also see options for bin picking numbers to help you in staying organized while shipping, warranty information and even brand name options.
Now, the Delivery/Event Date tab can help you allow your customers to choose a date they’d like this product delivered. Perhaps you’re selling event services or need to bake your product, customers can request the date they would require those services which will help you stay organized.
Last, we have the bulk pricing tab. You’ll be able to set set discounts on your product when a customer buys a set amount. This is great for enticing customers to buy more of your product, so they can get a better deal and you can sell even more. It can be a win-win!
Phew! That might feel like a lot but now you’re aware of all the features and fields you have at your disposal to ensure you’re tore functions just the way you need to.